Montblacn is the last traditional watchmaking to enter the smart watch market, currently dominated by Google, Samsung and Pebble. Recently the company launched the bracelet and-strap, which attaches to an analog clock, making it even a smartwatch with a screen at the bottom of the wrist, showing alerts and notifications. The screen has 22 millimeters and is touch-sensitive, and can connect to an iPhone or Android by bluetooth system and vibrates when you receive an alert.

The price of the device in Reais exceeds the home of thousand Reais (R $ 1,133.00) but should arise, of course, models of other brands more affordable. Montblanc has been producing accessories for the Samsung Galaxy Note 4 tablet, and dispute the market with companies such as Swatch, Timex and Fossil.

As the market potential for smart waches is great, the technology companies want to get out in front against the traditional business (watchmaking), who are seeing their models being easily replicated digitally. One example was the reaction of the traditional watchmakers Omega, Armani and Kors, who sent warnings to "stop" and "ban" for developers websites that were offering models that considered violating your copyright. Some manufacturers understood the situation and allied themselves to technology companies like Quantum and Intel. Others, in turn, such as Swatch, which is currently the largest manufacturer of this sector in the world, alone follow the development of smartwatches, using the knowledge acquired during the years of experience in the area.

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